Discover your consumers.
Make things they’ll love.

Learn what consumers want today. Predict what they'll want tomorrow. Create products and campaigns they’ll love.
People in Hong Kong prefer free range chicken over organic.
57% of meat and poultry eaters prefer imported, not Chinese, meat.
The most promising customer markets care about supported games and freedom of movement.
Major buyers for VR goggles are single males office clerks from 25 to 34yo.
Those who prefer Australian wines do not like wines from Argentina, everything else being equal.
Wine drinkers in Hong Kong who prefer French wine pay no attention to either expert ratings or packaging.
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Zectr

The automated consumer insight and analytics AI system

Benefits For the betterment of your business

Zectr product screenshot

Find out what consumers want anywhere

Test product and advertising concepts fast. Crowdsource product ideas from consumers and predict how they’ll respond to ads in days, not months. Learn where new opportunities lie for your product.

Zectr product screenshot

Make better decisions

Get interactive, in-depth reports and recommendations to understand your market segments, project your revenue, and find new opportunities for products and advertisements. Make more informed decisions about your products and campaigns.

Zectr product screenshot

Craft products and campaigns that work

Find new opportunities with data. Develop the products consumers want and campaigns that will resonate with them—without all the risks.

Why Zectr? Benefits

Insightful

Insightful

Understand your market. Zectr analyzes data to deliver powerful insights, from revenue prediction and consumer behavior KPIs to advanced psychographic segmentation.

Intuitive

Intuitive

Anyone can use Zectr—from the intern to the CEO. Zectr crunches the numbers and packages all your findings in an interactive meeting-ready report.

Fast

Fast

Get answers fast. Zectr leverages machine learning and automation to conduct experiments, analyze data, and generate reports in days, not months.

Comprehensive

Comprehensive

Powerful, user-friendly apps. Let Zectr do all the work for you, such as research design, data analysis, strategy, and reporting.

Cost effective

Cost-effective

Discover million-dollar opportunities on a budget. Traditional market research firms and consultancies can cost tens of thousands of dollars. Zectr gives you useful and reliable insights at one-tenth of the price.

Global

Global

Enter new markets with confidence. Explore opportunities for your products worldwide. Know what ads will resonate with foreign consumers.

Zectr Solutions Products

How effective is your campaign?
Screenshot of Ad Check

Zectr Ad Impact

Create better campaigns to target your consumers. Know how any market segment anywhere in the world will respond to your ad before you launch. Get the most from your marketing budget.

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What products do consumers want?
How will your products sell?
Screenshot of Ad Check

Zectr Product Source and Product Gauge

Crowdsource product concepts from your target consumers and make new products they will buy. See how well your products will sell anywhere in the world. Enter new markets with fewer risks and lower costs.

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Team Who is Zectr?

Joon Nak Choi (JC)

Joon Nak Choi (JC)

Co-founder

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JC has held faculty positions at Stanford, NYU Shanghai, and HKUST, where he has taught corporate strategy and management consulting. JC also worked in strategy consulting before acting as Chief Scientist at AssertID, a Silicon Valley startup that verified online identities with social network algorithms. He holds a Ph.D. and MA from Stanford, where he focused on social network analysis, and an AB from Brown.
Simon Lau

Simon Lau

Co-founder

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As a strategy consultant at KPMG, Simon managed go-to-market digitization strategy projects for FMCG companies. Previously, he was the senior manager of strategy for a surgical robotics startup. Simon started his career in finance working for large international banks. He is an alumnus of the Rotman School of Management and Schulich School of Business in Toronto.
Gabe Totino

Gabe Totino

CTO

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Gabe has over 20 years of experience in engineering, software programming, technology design, and engineering management. He has worked in various startups as both CTO and Founder, including AssertID. Previously, Gabe was Director of Product Management at Motorola, where he managed global engineering teams. He started his career at IBM.

FAQ What you need to know

How much does Zectr cost?
Each Zectr experiment costs 6,000 USD or less, depending on the size and market for the experiment. We also offer subscriptions for unlimited tests. Zectr offers a level of data, analytics, and insight that would normally cost 10 time as much using traditional research methods.
How does it work?
  1. Sign up for an account
  2. Fill out a simple project form (it only takes 10 minutes!)
  3. Click “Go”
Where is your data from?
Zectr’s network of global research panel providers gives us access to consumer respondents all over the world. We combine this data with government-published statistical data from major markets.
How reliable is your data?
Our data collection and control methodology is designed by world-class data scientists who are experts in the field. We use best-in-class standards to ensure our data reliability is on par with leading-edge academic research–grade practices.