Zectr Product Source and Product Gauge

What products do consumers want? How will your products sell?
Find out with Zectr Product Source and Product Gauge.
Crowdsource product ideas

Crowdsource product ideas

Get product ideas straight from your consumers. Find out who will buy what.

Know what will sell

Know what will sell

Understand the habits, preferences, and characteristics of different market segments so you can develop products people will buy.

Invest in your ideas with confidence

Invest in your ideas with confidence

Test the revenue potential of your product concepts to find out which ones will deliver the highest sales.

Zectr’s Product Source and Product Gauge use crowdsourcing, advanced analytics, and machine-learning algorithms to help you find out what products consumers want and which ones will actually sell.

Introduction How do I use Product Source

  1. 1
    Generate Experiment

    Generate an experiment using Zectr’s online tool (It only takes 5 to 10 minutes!)

  2. 2
    Generate Experiment

    Zectr conducts the experiment on your target consumers—to find out their preferences on different aspects of a product category—via a mobile questionnaire

  3. 3
    Generate Experiment

    Let Zectr do the deep data analysis on the experiment results

  4. 4
    Generate Experiment

    Get a report of new product suggestions, complete with ideal pricing and market size potential for each product

  5. 5
    Generate Experiment

    Decide which product ideas to investigate further

Benefits With Product Source, you can:

Get consumer-generated product profiles with ideal features and pricing
Segment consumer markets and identify unique groups and their behaviours
Project market sizes on all product profiles
Uncover the “unknown unknowns” where you can find hidden opportunities

Introduction How do I use Product Gauge?

  1. 1
    Generate Experiment

    Use Zectr to generate an experiment to introduce new product concepts to consumers

  2. 2
    Generate Experiment

    Zectr conducts the experiment on your consumers to find out their purchase intention and habits via a mobile questionnaire

  3. 3
    Generate Experiment

    Let Zectr do deep data analysis on the experiment results

  4. 4
    Generate Experiment

    Get a report of how well each product concept will do, including market potential and consumer perception and preferences

  5. 5
    Generate Experiment

    Choose which products to develop, market, and launch in markets anywhere

Benefits With Product Gauge, you can:

Test market acceptance in new markets for multiple products
Segment consumer markets into unique groups for each product
Project market sizes for all consumer segments
Find out why people like the products and what drives purchases