Final outcomes
Client results
Client learned the reach and impact of their ad at a fraction of their usual costs, and was able to find a more effective positioning for the target brand. They also presented Zectr report findings during their annual awards ceremony.
Cost savings
US$ 8,000
Time savings
2 weeks+
Client objective
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Understand receptivity of bus advertising
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How did it affected core brand perceptions?
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How did it affect perception of competitor products?
Zectr solutions
Analysis & findings
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Ad reach, recall, and uplift
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Impact on brand perceptions
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Changes on buying intention
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Improved brand positioning
