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Consumer Journey

Determine your marketing funnel and ways to reach consumers at every stage.

Segmentation Personas
Profile snapshots indicating purchasing drivers and barriers, demographics, product reactions, and market potential.
Business answers

  • Identify psychographic segments and understand their demographics, drivers, barriers, lifestyle, habits, and preferences to ideate how to reach them.
  • Understand your consumers’ habits and mindsets at every stage of the consumer journey to identify the best ways to reach them (messaging, location, and potential partnerships).
  • Filter data by demographics, psychographics, usage habits and more to easily compare consumer groups, identify opportunities, or interesting anomalies in the data collected.

Related case studies

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HKSAR industry association wanted to identify how to position their venue & attract visitors

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