Final outcomes
Client results
Client gained an in-depth understanding of who they should target, how to position themselves, and what events to offer each month according to their customer segments’ perceptions, motivations, drivers and barriers
Cost savings
% 76.2
Time savings
2 months
Client objective
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How do my customers perceive my brand?
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How does this differ per target group?
Zectr solutions
Analysis & findings
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New segmentation of visitors
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Habits, drivers, and preferences
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Changes brand perceptions over time
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Opportunities to drive foot traffic
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Comparison of existing vs. non-visitors
