Brand Tracking

Tracking to identify changes in perception and needs over time.

Business answers

  • Observe how the market views your product and whether you are improving on specific metrics.
  • See how you compare against your competitors over time.
  • Identify brands consumers perceive as market defining, generics, aspirational, and niche.
  • Learn how consumers position your product versus others over time.
  • Ask any brand perception, lifestyle, usage, and habits questions to understand how your consumers’ behaviors change or how they rank you on different metrics over time.
  • Filter data by demographics, psychographics, usage habits & more to easily compare consumer groups, identify opportunities, or interesting anomalies in the data collected.

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