Campaign Evaluation

Track campaign results for optimisation.

Business answers

  • Observe how your marketing materials affect changes in perception of your product/ brand and those of your competitors overtime.
  • Determine core metrics such as key message recall, brand attribution, and relevance of your live campaign.
  • Compare lifestyle, usage, and habit changes during campaign.
  • Filter data by demographics, psychographics, usage habits and more to easily compare consumer groups, identify opportunities, or interesting anomalies in the data collected.

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