Market Segmentation

Subdivide market by psychographics to find your best customers.

Business answers

  • Understand how the market can be segmented via psychographics, demographics, and behaviors.
  • Determine how your product may be received by each segment.
  • Understand each segments’ demographics, drivers, barriers, lifestyle, habits, and preferences for your category to identify how to position yourself in their life.
  • Map out each segments’ behaviors, drivers, and barriers so you can understand how your product uniquely fits into each segments’ lifestyle.

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