Test

Develop

Launch

Test

Concept Screening

Identify product ideas with the most market potential.

Concept Reaction Scores

Understand how respondents rank your concepts on a 5-point scale, and their word associated reactions to your ideas.

Ad-hoc Diagnostics

Ask additional lifestyle, habits, and usage questions.

Instant Subgroup Analysis

Filter results using any combination of data collected in the survey.

Business answers

Prioritise your concepts based on real market preference data.
Delve into the reasons behind reactions to each concept.
Identify how to customise or fine-tune concepts.
Filter data by demographics, psychographics, habits and more to easily compare consumer groups, identify untapped opportunities, or interesting anomalies in the data collected.

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All solutions