Concept Screening

Identify product ideas with the most market potential.

Business answers

  • Prioritise your concepts based on real market preference data.
  • Delve into the reasons behind reactions to each concept.
  • Identify how to customise or fine-tune concepts.
  • Filter data by demographics, psychographics, habits and more to easily compare consumer groups, identify untapped opportunities, or interesting anomalies in the data collected.

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