Published in Case Studies · April 25, 2021

Client objective
  • Test 3 packaging concepts
  • Test 10 product features
  • Test 6 flavor choices and descriptions
  • Test 10 positioning dimensions
  • Understand how these concepts compare against competitors' products and pricing
Analysis & findings
  • Best flavor and packaging combination
  • Market size estimation
  • Consumer segmentation
  • Positioning and pricing strategy

“We have now determined our launch flavors based on the result, and also referenced the price/ volume simulation to set our pricing strategy”

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