Final outcomes
Client results
Client learned the ideal package and flavor concept to launch and optimized their pricing and positioning strategy.
Cost savings
US$ 10,000
Time savings
4 weeks+
Client objective
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Test 3 packaging concepts
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Test 10 product features
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Test 6 flavor choices and descriptions
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Test 10 positioning dimensions
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Understand how these concepts compare against competitors' products and pricing
Zectr solutions
Analysis & findings
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Best flavor and packaging combination
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Market size estimation
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Consumer segmentation
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Positioning and pricing strategy
